After reading the content above, you now know that business needs a split test to select the right elements for your Facebook ads to increase conversion rate. But just knowing how important a Facebook advertisement split test is will never be enough as you need to know the ways of running a split test on your Facebook ads.
First, you will need to make a decision on which elements you need to run a split test. There are many elements that you can choose such as Image, text, landing page, the position of your ad (newsfeed or right-hand column), headline, target audiences, or any other elements that you think might affect your conversion rate (source: https://fdocuments.net/document/writing ... 59907.html
). Most of the business select image as their split test element because ‘image is the king’ in the world of Facebook ads.